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BA (Hons) in Fashion Management and Marketing

Combine business strategy with brand storytelling. Learn buying, merchandising, marketing and digital to launch and grow fashion brands.

Award

BA (Hons)

Duration

3 or 4 Years

Study Pattern

Weekdays (2–3 Days)

ba (hons) in fashion management and marketing

Overview

Fashion Management & Marketing brings together commercial decision‑making with creative communication. You’ll explore market research, consumer behaviour, buying and merchandising alongside brand strategy, content and digital campaigns.

Modules you'll study

  • Fashion Business & the Global Industry
  • Consumer Behaviour & Market Research
  • Buying, Merchandising & Range Planning
  • Brand Strategy, PR & Communications
  • Digital Marketing & Social Content
  • E‑commerce, Analytics & CRM
  • Retail Operations & Visual Merchandising
  • Sustainability & Ethical Supply Chains
  • Professional Practice & Industry Project

Modules may vary by cohort; a detailed handbook is provided at enrolment.

Careers & progression

Graduates progress into roles such as Assistant Buyer, Merchandising Assistant, Brand Executive, Marketing Coordinator, Social Media Executive, or E‑commerce Assistant. You’ll develop a commercial portfolio to support applications and internships.

Study pattern & timetable

  • Weekdays (2–3 Days): 09:30 – 16:30

Timetables are confirmed per cohort and may vary slightly by module.

Entry routes

  • Diploma or equivalent qualification, or
  • Relevant work experience assessed by our admissions team

We offer fair access for applicants with practical experience. If you are unsure about eligibility, contact us for advice.

Fees & support

We provide clear guidance on tuition fees and available funding routes. Your advisor will help you understand the options that apply to your circumstances.

FAQs

Both. You’ll study commercial topics like buying and merchandising alongside brand and digital marketing.

We cover core numeracy for stock, margins and planning — support is provided where needed.

Yes. Choose a standard 3‑year route or an extended 4‑year route depending on your pathway.

Key facts

Award

BA (Hons)

Duration

3 or 4 Years

Pattern

Weekdays (2–3 Days)

Location

London, United Kingdom

Ready to apply or need guidance?

Tell us about your background — we’ll confirm your entry route (Diploma or work experience) and the best timetable for you.

Flexible undergraduate study for busy people.

Contact

Email: befirstlimited@gmail.com

Phone: +447424086460

Address: London, United Kingdom

Apply

Free registration & advice. Our team can assess your eligibility via diploma or work experience routes.

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